On October 8, according to IDC's quarterly tracking report on China's wireless headset market, in the second quarter of 2021, the domestic wireless Bluetooth headset market shipped 53.74 million units in the first half of 2021, a year-on-year increase of 26.8%. Among them, the shipment of real wireless headphones was 36.25 million, a year-on-year increase of 32.1%. Compared with the rest of the neckwear and headwear, the shipments of real wireless Bluetooth headsets are not much, but they have increased compared with last year.
Since Apple took the lead in "cutting off" the 3.5mm headset interface on the mobile phone, the market of Bluetooth headset has been forcibly opened. Although consumers were disgusted with cutting off the earphone hole at the beginning, the market finally gave the answer. Over time, these users have adapted to the comfort and convenience brought by real wireless Bluetooth headsets. One of the most impressive products for consumers is Apple's airpods series.
Following the rapid development of the Bluetooth headset market by local audio manufacturers and apple, domestic manufacturers dominated by Android camp have also made efforts to layout real wireless Bluetooth headset products. With their own brand, integration and optimization and other experience advantages, mobile phone manufacturers soon occupy a large market share in the Bluetooth headset market. At the same time, it will accelerate the pattern change of Bluetooth headset market.
With the threshold of Bluetooth headset getting lower and lower, some functions of high-end products are also rapidly popularized in the real wireless headset market, such as active noise reduction function. It is reported that in the first half of 2021, the shipments of products with active noise reduction function in the domestic real wireless Bluetooth headset market accounted for nearly 34%. The decentralization of noise reduction function has also accelerated the growth of real wireless headset market.
IDC also predicts that in 2021, the domestic Bluetooth headset market will ship 120 million sets, with a year-on-year increase of 26%. Driven by the key layout of manufacturers, mature technology and falling prices, the Bluetooth headset market will maintain rapid growth. With the increasing popularity of Bluetooth headset products, IDC expects that the proportion of shipments of Bluetooth headset and smartphone will reach 1:2 from 2024 to 2025, and then the market growth will tend to be stable.
In the future, real wireless headset products will be improved in terms of sound quality and wearing experience, such as better transmission protocol, joint tuning with acoustic manufacturers, spatial audio and other technologies, which will further stimulate more consumer demand. In addition, some manufacturers began to add hearing aid technology to Bluetooth headsets, which is expected to further broaden the applicable groups and scenarios of Bluetooth headsets.
